Cutitronics Say…

Our brilliant Commercial Director Wilma McDaniel has been recognised by We Are Tech Women as an Inspirational Woman and a fantastic role model working in the tech industry in a non-conventional way.

Wilma’s extensive experience in building brands, mentoring others and her commitment to relationships has led her to an exciting career travelling the world with a range of brands. We’re honoured to now have Wilma at the forefront of Cutitronics.

You can read her fascinating interview online HERE 💫🗞️
#WomenInTech #WIT #STEM #beautytech #InspirationalWomen

Wilma is a very driven and very focused individual. She brings un-erring commitment to her work, her team and her objectives. Success is important to Wilma, but so is creating an enjoyable working environment where every member of her team have a clearly defined contribution to make.

She will never cut corners, and will only ever carry out her duties with the utmost respect for everyone involved and to the highest professional standards.

JONNY THOMSON, DIRECTOR, MARKETING – EUROPE AT GILDAN

Fruit of the Loom, Inc. A Berkshire Hathaway Company employed Wilma McDaniel as Vice President Commercial for Russell Brands.

She is a fantastic leader who empowers and motivates her employees to think out of the box and strive for excellence. She is a strategic thinker with an uncanny ability to move good brands to better and ultimately the best. It was a pleasure working with Wilma. Her love for people and her love for business make her a unique leader for any company.

TONY IANNUZZI, SENIOR VICE PRESIDENT AT FRUIT OF THE LOOM

I had the privilege of working with Wilma at a management event. It was one of the very best conferences I’ve worked at.

I speak at around 100 events each year and certainly know the difference between average and good.

Wilma took it to the next level, her team were on point, the agenda was challenging, the guests were well looked after and most importantly the message was strong and seamlessly integrated into the event, and she did all of this with a smile on her face, an effortless charm and made it fun. I am delighted to endorse Wilma.

MICHAEL HEPPELL, BEST SELLING AUTHOR AND BUSINESS COACH

Wilma is a talented professional with excellent commercial skills and overall business acumen. She is both committed and loyal, a real pleasure to work with.

MILISSA CHESTERS MA HRM, FCIPD, VP – HR EUROPE & CORPORATE AT FRUIT OF THE LOOM

I have known Wilma for many years and have always found it an absolute pleasure to work with her. Wilma understands the importance of relationships in achieiving success in business; understands that the best results can be achieved through building strong partnerships; and understands that having strong shared goals produces real business growth. I found Wilma both challenging and very supportive in her desire to deliver results for her company and mine.

Wilma has always shown great clarity in setting business goals, good commercial acumen, strong people skills and a very positive attitude. These attributes have earned her tremendous respect from those who have worked with her and loyalty from those who worked for her.

JEFF JOHNSON, STORES PROJECTS SUPPORT AT SELFRIDGES

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BUILDING GREAT TEAMS

My

Influencers

I’m always fascinated by thought provoking individuals with people and purpose at the heart of everything they do.

LISA BEVERE
LISA BEVEREBest Selling Author
“Love fearlessly, believe outrageously, and hope without measure. You are incomparably made, uniquely loved and powerfully purposed.”
STEVE JOBS
STEVE JOBSInventor / Designer / Entrepreneur
“My model for business is The Beatles. They were four guys who kept each other kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That’s how I see business: great things in business are never done by one person, they’re done by a team of people.”
ROBIN SHARMA
ROBIN SHARMAWriter
“When you fall, feel the pain, and then stand up. You were born for victory, and failure has no place in your world.”

Personal

Growth

Bare

Facts

I’m a Lesmahagow girl at heart

I travelled through to Larkhall to attend the Academy there

Having realised that personal care was where my interest lay, I was lucky enough to be accepted into The Mary Reid International School of Beauty which really set me on my way

I’m the third child of four, two older sisters and one younger brother.

We grew up with both Mum and Dad running a successful family business and they were my were my early influencers on family and work life balance. Dad was incredibly entrepreneurial and Mum hard working – with exceptional attention to quality and detail.

I’ve been married to my best friend for 28 years we have two great sons and a gorgeous Labrador retriever, Marly.

We’re at an incredibly exciting stage of commercialising our Cutitronics business and I’m looking forward to getting my teeth into my new role on the board of Lanarkshire Enterprise Services.