1987
Estee Lauder companies
Joined Estee Lauder. Led the launch & development of the Prescriptives brand across Scotland, Ireland & the North of England.
Wilma was chosen to represent the UK in an International team launching the Prescriptives brand in Asia.
Promotion to run Estee Lauder brand in Scotland.
1997
Aspects Beauty
Offered position at Aspects Beauty Company, where she successfully launched & developed sales across a broad portfolio of brands including Versace, Agent Provocateur, Matthew Williamson, Dolce & Gabbana, Club Monaco cosmetics & Richard James building exceptional working relationships with retail partners for each brand - across the UK.
2007
Fruit of the Loom
Commercial Vice President Russell Brands, EMEA for 7 years with Fruit of the Loom Inc.
2015
RISE BUSINESS GROWTH
Founded own management consultancy focussed on business growth.
Through RISE, Wilma was introduced to the founders of Cutitronics, an award-winning technology company spun out of the University of Strathclyde who took part in a highly successful By Design project supported by Scottish Enterprise, delivered by RISE.
Following completion, Wilma was invited to join the board of Cutitronics as Non-Executive Director to add her international commercial experience in the global beauty & personal care industry to the team.
2017
Croda
CUTITRONICS agreed a strategic partnership with CRODA INTERNATIONAL PLC.
This created the opportunity for Wilma to join in an executive role in the spin-out of skincare device and digital ecosystem technology innovators.
Cutitronics. Responsibilities included devising and implementation of a global marketing strategy resulting in the placement of prototypes
for evaluation with world-leading skincare companies.
2020
We Are Tech Women
Recognised as an Inspirational Woman in Technology.