Wilma McDaniel Timeline 2



Founded own management consultancy focussed on business growth.

Through RISE, Wilma was introduced to the founders of Cutitronics, an award-winning technology company spun out of the University of Strathclyde who took part in a highly successful By Design project supported by Scottish Enterprise, delivered by RISE.

Following completion, Wilma was invited to join the board of Cutitronics as Non-Executive Director to add her international commercial experience in the global beauty & personal care industry to the team.



CUTITRONICS agreed a strategic partnership with CRODA INTERNATIONAL PLC.

This created the opportunity for Wilma to join in an executive role in the spin-out of skincare device and digital ecosystem technology innovators.

Cutitronics. Responsibilities included devising and implementation of a global marketing strategy resulting in the placement of prototypes for evaluation with world-leading skincare companies.


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