1987

Estee Lauder companies

Joined Estee Lauder. Led the launch & development of the Prescriptives brand across Scotland, Ireland & the North of England.

Wilma was chosen to represent the UK in an International team launching the Prescriptives brand in Asia.

Promotion to run Estee Lauder brand in Scotland

1997

Aspects Beauty

Offered position at Aspects Beauty Company, where she successfully launched & developed sales across a broad portfolio of brands including Versace, Agent Provocateur, Matthew Williamson, Dolce & Gabbana, Club Monaco cosmetics & Richard James building exceptional working relationships with retail partners for each brand - across the UK.

2007

Fruit of the Loom

Commercial Vice President Russell Brands, EMEA for 7 years with Fruit of the Loom Inc.

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