1987
Estee Lauder companies
Joined Estee Lauder. Led the launch & development of the Prescriptives brand across Scotland, Ireland & the North of England.
Wilma was chosen to represent the UK in an International team launching the Prescriptives brand in Asia.
Promotion to run Estee Lauder brand in Scotland.
1997
Aspects Beauty
Offered position at Aspects Beauty Company, where she successfully launched & developed sales across a broad portfolio of brands including Versace, Agent Provocateur, Matthew Williamson, Dolce & Gabbana, Club Monaco cosmetics & Richard James building exceptional working relationships with retail partners for each brand - across the UK.
2007
Fruit of the Loom
Commercial Vice President Russell Brands, EMEA for 7 years with Fruit of the Loom Inc.
2015
RISE BUSINESS GROWTH
Founded own management consultancy focussed on business growth.
Through RISE, Wilma was introduced to the founders of Cutitronics, an award-winning technology company spun out of the University of Strathclyde who took part in a highly successful By Design project supported by Scottish Enterprise, delivered by RISE.
Following completion, Wilma was invited to join the board of Cutitronics as Non-Executive Director to add her international commercial experience in the global beauty & personal care industry to the team.
2017
Croda
CUTITRONICS agreed a strategic partnership with CRODA INTERNATIONAL PLC.
This created the opportunity for Wilma to join in an executive role in the spin-out of skincare device and digital ecosystem technology innovators.
Cutitronics. Responsibilities included devising and implementation of a global marketing strategy resulting in the placement of prototypes
for evaluation with world-leading skincare companies.
2020
We Are Tech Women
Recognised as an Inspirational Woman in Technology.
1987
Estee Lauder companies
Joined Estee Lauder. Led the launch & development of the Prescriptives brand across Scotland, Ireland & the North of England.
Wilma was chosen to represent the UK in an International team launching the Prescriptives brand in Asia.
Promotion to run Estee Lauder brand in Scotland
1997
Aspects Beauty
Offered position at Aspects Beauty Company, where she successfully launched & developed sales across a broad portfolio of brands including Versace, Agent Provocateur, Matthew Williamson, Dolce & Gabbana, Club Monaco cosmetics & Richard James building exceptional working relationships with retail partners for each brand - across the UK.
2007
Fruit of the Loom
Commercial Vice President Russell Brands, EMEA for 7 years with Fruit of the Loom Inc.
2015
RISE BUSINESS GROWTH
Founded own management consultancy focussed on business growth.
Through RISE, Wilma was introduced to the founders of Cutitronics, an award-winning technology company spun out of the University of Strathclyde who took part in a highly successful By Design project supported by Scottish Enterprise, delivered by RISE.
Following completion, Wilma was invited to join the board of Cutitronics as Non-Executive Director to add her international commercial experience in the global beauty & personal care industry to the team.
2017
Croda
CUTITRONICS agreed a strategic partnership with CRODA INTERNATIONAL PLC.
This created the opportunity for Wilma to join in an executive role in the spin-out of skincare device and digital ecosystem technology innovators.
Cutitronics. Responsibilities included devising and implementation of a global marketing strategy resulting in the placement of prototypes
for evaluation with world-leading skincare companies.
2020
We Are Tech Women
Recognised as an Inspirational Woman in Technology.
On his early search for a business mentor David met Barry Hochfield through Strathclyde University’s Enterprise Partnership programme.
With a career that includes over thirty years in consumer electronics including working alongside Steve Jobs at Apple in CA as well as founding Apple’s first offshore Research & Development unit in Paris, founding the smartcard company Ecebs in 2000, before floating it on the London Stock Exchange in 2005 and selling it to theTrainline.com in 2007. Barry’s expertise and experience was invaluable in guiding Cutitronics on its early development journey.
Also through Strathclyde they met Craig Rattray, a CA who has extensive experience in Private Equity, Venture Capital and Corporate Finance who had been introduced through Strathclyde University. Having worked with a number of early stage companies his input was pivotal and led to becoming CFO at Cutitronics.
The company was spun out of the University of Strathclyde and through support from prize winnings and an early stage technology grant through Scottish Enterprise, early prototypes were developed and tested for the cosmetic skincare sector. It was the development and innovative application of this technology that earned Dr Heath the ERA Foundation’s Entrepreneur of the Year 2014, supported by the Royal Academy of Engineering (RAEng). David was invited to join the RAEng Enterprise Programme and Enterprise Hub, this connection was not just beneficial at the time, but proved to be invaluable in the near future. The next stage of commercialisation required a deeper level of industry insight and market access.
It was at this time Wilma McDaniel came on to Dr Heath’s radar when he was invited to attend a programme Wilma was delivering on market development and Internationalisation through a local government initiative.
Wilma has over twenty years International commercial experience in the global beauty and personal care industry with a particular passion for skincare and wellness, – having worked with renowned beauty brands such as Estee Lauder, Versace and Dolce & Gabbana – and having also founded her own business growth consultancy, as a team they have never looked back.
On his early search for a business mentor David met Barry Hochfield through Strathclyde University’s Enterprise Partnership programme.
With a career that includes over thirty years in consumer electronics including working alongside Steve Jobs at Apple in CA as well as founding Apple’s first offshore Research & Development unit in Paris, founding the smartcard company Ecebs in 2000, before floating it on the London Stock Exchange in 2005 and selling it to theTrainline.com in 2007. Barry’s expertise and experience was invaluable in guiding Cutitronics on its early development journey.
Also through Strathclyde they met Craig Rattray, a CA who has extensive experience in Private Equity, Venture Capital and Corporate Finance who had been introduced through Strathclyde University. Having worked with a number of early stage companies his input was pivotal and led to becoming CFO at Cutitronics.
The company was spun out of the University of Strathclyde and through support from prize winnings and an early stage technology grant through Scottish Enterprise, early prototypes were developed and tested for the cosmetic skincare sector. It was the development and innovative application of this technology that earned Dr Heath the ERA Foundation’s Entrepreneur of the Year 2014, supported by the Royal Academy of Engineering (RAEng). David was invited to join the RAEng Enterprise Programme and Enterprise Hub, this connection was not just beneficial at the time, but proved to be invaluable in the near future. The next stage of commercialisation required a deeper level of industry insight and market access.
It was at this time Wilma McDaniel came on to Dr Heath’s radar when he was invited to attend a programme Wilma was delivering on market development and Internationalisation through a local government initiative.
Wilma has over twenty years International commercial experience in the global beauty and personal care industry with a particular passion for skincare and wellness, – having worked with renowned beauty brands such as Estee Lauder, Versace and Dolce & Gabbana – and having also founded her own business growth consultancy, as a team they have never looked back.
Shortly after joining together Cutitronics submitted their business proposition to the Scottish Edge Awards and received an award as a ‘wildcard’ entry.
They then returned as part of the main competition six months later and duly won. Winning this supported Wilma to fly to New York to pitch to huge industry players in iconic locations around the city.
Presenting one of the early prototypes, which uses the patented suite of Cutitron technologies to measure skin health and dispense the exact amount of product needed by the individual at that exact moment, on Madison Avenue and 5th Avenue.
David and Wilma then retuned to NYC a month later to attend a week long course on funding their fledgling business on Wall Street. An amazing experience the pair will never forget. Upon their return they immediately set to work on finding an investor who shared their vision and values.
On this journey, through an introduction made by The Royal Academy of Engineering, Cutitronics came to the attention of Croda PLC, a FTSE 100 global producer of high performing, speciality chemicals and ingredients for some of the biggest, most successful brands in the personal care sector in the world.
That interest quickly developed to significant investment and has created a unique synergy that both organisations could benefit from through their strategic partnership.