Wilma McDaniel on Innovation and Technology in the Beauty Industry

Future of Beauty Unfiltered Podcast

This week we welcome a true figurehead in the Beauty category to ponder how innovation and technology has impacted the industry. We also debate where technology may move next to shape how we choose or consume beauty products. Wilma’s career has spanned continents and decades working with renowned brands such as Estee Lauder, Prescriptives, Dolce & Gabanna and Versace to name a few. In 2015, Wilma started her own consultancy, Rise Business Growth, dedicated to supporting and advising organisations on how to grow their sales, profitability and market share and became a non-executive board member of award-winning skincare technology company, Cutitronics. With over 20 years of experience in the skincare and beauty industry, Wilma is helping to drive innovation in the sector. In 2020 she was Recognised as an Inspirational Woman in Technology and throughout her career has contributed to revolutionising the way we take care of our skin at home.